• OutdoorGearLab

    Wins our Editors' Choice Award for Best Sun Hat

    ★★★★★ OutdoorGearLab

  • The New York Times Wirecutter

    Recommended for Superior Sun Protection

    ★★★★★ The New York Times Wirecutter

  • Gear Patrol

    The creme de la creme of sunhats

    ★★★★★ Gear Patrol

  • Runner's World

    The perfect on-trail companion

    ★★★★★ Runner's World

  • Travel + Leisure

    Featured in Top Outdoor Gear Picks

    ★★★★★ Travel + Leisure

Product Details

Description

The Latitude Hat delivers our widest brim sun protection in a packable design. Its folding Reverse Split Brim™ keeps you covered from every angle, while the Sunglass Lock™ secures your shades and the dark underbrim reduces glare. Made from 100% recycled fabric, it floats in water and packs flat for travel. With UPF 50+ protection and a PFAS-free water-repellent finish, it’s a reliable companion for any outdoor adventure.

The Latitude Hat delivers our widest brim sun protection in a packable design. Its folding Reverse Split Brim™ keeps you covered from every angle, while the Sunglass Lock™ secures your shades and the dark underbrim reduces glare. Made from 100% recycled fabric, it floats in water and packs flat for travel. With UPF 50+ protection and a PFAS-free water-repellent finish, it’s a reliable companion for any outdoor adventure.

Choose Your Hat

UPF Rating
UPF 50+ sun rating (mesh not rated)
Brim
3¾"(10 cm) front, 4" (10.5 cm) sides, and 4¾" (12.5 cm) back brim
Weight
4.3 ounces/121.9 grams
Fabric
Body: 100% Polyester, Exclusive Of Decoration
Packing
Brim folds for compact packing
Standout
Floats in water

Customer Reviews

4.7 304 reviews Verified
5
257
4
27
3
9
2
4
1
7
★★★★★
Anonymous Verified 09/24/2026

We are a family of Sunday Afternoon hat wearers and it was time to replace one with a "fresher" version. This one did not disappoint and the added bonus of FOLDING! Woot Woot!!!

★★★★★
Anonymous Verified 09/23/2026

He loves the hat. With his skin cancer issues the coverage is so helpful to keep him protected and outside which he loves

★★★★★
Jim Verified 09/22/2026

My husband loves all his Sunday hats but he bought this one for the most coverage when he is outside in the heat. He loves it

★★★★★
Sharon Verified 09/19/2026

I like everything about it: floats, has a wide brim, has a chin strap so it won’t fly off, good color for the desert which sun leaches all colors, is comfortable and light weight!!!

★★★★★
TerSav Verified 09/11/2026

Works great. Stays on I wear it to do errands and it’s a bit big when getting into the truck but then I take it off and it’s fine. Would not recommend if you get into tight spots. The brim catches in smaller areas. Otherwise, I love the coverage of the hat.

★★★★★
KatieMom 09/10/2026

A great hat. My favorite sun hat so far. I had the blue one and lost it. Sad to see that it is sold out on the website. Would love it if it came in more interesting/bold/stylish colors. How about a beautiful purple? Navy blue? Jade green? The kids hat colors are far more interesting (minus the cute kid patterns).

★★★★★
Anonymous Verified 09/01/2026

I like the latitude had and I also really like the sport hat, which is slightly smaller and nicer for walking around in the city, I think.

★★★★★
Christian Bailey Verified 08/11/2026

Perfect hat! I have at least 10 different sun hats this one is by far the BEST

★★★★★
Anonymous Verified 08/07/2026

Very good! Lightweight, comfortable, good size of shaded head & neck area. I bought the hat upon seeing how good my wife same hat was.

★★★★
Everett Garlisch Verified 07/27/2026

I like the tightner on my crusade hat alot better than the latitude hat. I probably should have ordered one size smaller.

★★★★★
Anonymous Verified 07/21/2026

Absolutely love this hat. Reviews are spot on and I am so glad that I found this for my recent National parks trip this summer. It was so easy to pack and wear for hikes and all outdoor time spent with the wide brim and breathable fabric. I loved that it folds and could be easily stored along the side of my seat in the car. I have a very large head and it is so hard to find a hat that fits. I thought I could only buy from those “Big Head” hat retailers online but the X-Large size in this fit with some room to spare, and I could cinch it to fit perfectly. Highly recommend for your outdoor activities and travel.

★★★★★
Xiaolin Zang Verified 07/15/2026

I'm a long time customer (at least 10 hats from the company by now). This is the first sun hat that I found for my husband (size XL). It is well used on a trip already. Thanks!

★★★★
Polly Norris Verified 07/14/2026

I almost returned it due to sz and style is a little dorky but coverage so great that I needed it for a lake trip. If I'd had more time, I'd have exchanged it for the Ultra Adventure or Charter hat.

★★
Nicole Sullivan Verified 07/12/2026

I actually really like this hat. I have a 54cm head, but they only had a medium as the smallest size. I have to tighten the bungee ALL the way to stay on my head comfortably, which makes it feel like it will break. It also makes the hat look a bit scrunchy. I am glad it has a chine strap. But if I loosen it and just use the chin strap, it feels so loose on my head and it's uncomfortable. Like it shifts around and looks baggy. The only hats they make in SMALL are not attractive to me. I Also ordered the Bonnie (reversible), so I am in the same situation with that hat. I will keep them, because it is VIRTUALLY IMPOSSIBLE to find anyone who makes hats small enough that are also cute. I have been looking for weeks. The hats otherwise seem well made and have decent sized brims. They are both super cute. I want to give them 5 stars. PLEASE MAKE SMALL SIZED HATS!

★★★★★
Penny Kilpatrick Verified 07/12/2026

Love it

Showing 15 of 304 reviews

We've Got You Covered

  • Lifetime Guarantee

    We stand behind our hats for as long as you stand under them. Materials and workmanship are guaranteed for life.

  • Climate Neutral Certified

    We are actively reducing, managing, and offsetting greenhouse gas emissions from manufacturing to the delivery of our products worldwide.

  • Free Shipping Available

    Free shipping on orders over $60 all across the United States mainlands.